This project highlights the straps of Evig Grön, a Swedish sustainable watch company. Made from cork instead of leather, each watch strap is hand-crafted by artisans in Portugal and is certified Vegan and cruelty-free. Through the collaboration with Climate Neutral Now and the International Tree Foundation, Evig Grön is a company that has protecting the planet's future at its core.
We collaborated with Evig Grön to produce a sophisticated process video, showcasing their Signature watch straps' carefully considered manufacturing process. Combining the beauty of Portugal with intimate shots of an artisan at work, and close-ups of their product taking shape, the result is an elegant story of how their sustainable and cruelty-free watch straps come into being.
Sometimes the traditional method is the most progressive
