I Won't Decay

A swelling conceptual advert for a handmade and conflict-free Swedish jewellery brand.
Hanno Stockholm
Artisan Jewellery

A cinematic journey showcasing the inspiration behind this cruelty-free jeweller.

Hanno Stockholm is a bespoke Swedish jeweller creating contemporary and custom pieces to last a lifetime. Committed to artisanship and accountability, every piece, from rings to earrings, is lovingly crafted by hand from conflict-free and traceable materials. Merging the reliability of age-old setting techniques with the versatility of modern technologies, Hanno's unique pieces of jewellery are made to stand the test of time.

Tasked with creating a sophisticated and versatile advert, we aimed to encompass everything from striking on-location shoots in forests and lakes, to close-up artisanship techniques. Weaving natural product placement of the rings throughout, worn by Sako Hanno himself as he explores his local area pensively, the film exudes an air of prestige and innovation. The voiceover matches the tone, and results in a film that showcases both the company’s jewellery, and soul.

Inspired by the past, designed for the future
Sako Hanno, Founder